Est. New York · Hillside Avenue
Every sandwich tells a story —
come read yours.
For years, Rojas Deli has been the corner where New Yorkers stop for something real: bread baked with care, fillings piled high, and a counter that remembers your name.
Why Rojas
The kind of place that feels like home —
even on your first visit.
Made with intention
Every sandwich is built from scratch — bread sliced fresh, meats hand-selected, vegetables from local markets. We don't cut corners because your lunch deserves better.
Coffee that wakes you up
We roast our own blends and brew every cup to order. Whether it's your morning espresso or an afternoon pour-over, it's always done right.
A neighborhood staple
Rojas Deli isn't just a place to eat — it's where your neighbors grab lunch, where regulars save their usual spot, and where the door is always open.
Our Story
Built on Hillside Avenue, rooted in community.
Rojas Deli started as a simple idea: serve honest food in a space where people feel welcome. That hasn't changed.
Today, we're still the corner deli that New Yorkers trust for their daily fix — but we're also the place where friends gather, where neighbors catch up, and where the coffee is always fresh and the portions are always generous.
Every ingredient matters. Every guest matters. That's the Rojas way.
Gallery
A taste of what's waiting for you.
Visit Us
Your table is waiting.
Stop by for lunch, stay for the coffee. We'll have your usual ready before you even ask.
Find Us
Right here on Hillside.
Rojas Deli
146-10 Hillside Ave
New York, NY 11435
Hours
- Monday – Friday7:00 AM – 8:00 PM
- Saturday8:00 AM – 8:00 PM
- Sunday8:00 AM – 6:00 PM
